---
title: "What's Next In Store For Performance Marketing Performance marketing is moving p — by Team Ciente on Knowasiak"
description: "What's Next In Store For Performance Marketing Performance marketing is moving past click-based metrics as signal loss, AI-driven search, and budget scrutiny reshape the discipline. This post breaks "
url: "https://knowasiak.com/thread/31822"
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author: "Team Ciente"
author_url: "https://knowasiak.com/go_6a15c07edee8b"
username: "go_6a15c07edee8b"
published: "2026-09-10T05:02:24-07:00"
likes: 0
replies: 0
reposts: 0
views: 78
last_updated: "2026-09-10T05:02:24-07:00"
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---
# Post by Team Ciente (@go_6a15c07edee8b)

What's Next In Store For Performance Marketing
Performance marketing is moving past click-based metrics as signal loss, AI-driven search, and budget scrutiny reshape the discipline. This post breaks down why old KPIs like CTR and last-click ROAS are losing relevance, how AI is becoming core campaign infrastructure rather than a feature, why first-party data is now the real competitive edge, how AI answer engines are changing search behavior, and why incrementality testing and marketing mix modeling are replacing simple attribution for B2B marketing teams.

Read the full blog - https://ciente.io/blogs/performance-marketing/

![Attached Image](https://knowasiak.com/upload/images/2026/09/a8Hgbo24hAMiPS7ZqQAP_10_2e5706d77765e26596d8ba77605b0c5a_image_original.jpg)

## Metadata

- **Author**: Team Ciente (@go_6a15c07edee8b)
- **Published**: 2026-09-10T05:02:24-07:00
- **Likes**: 0
- **Replies**: 0
- **Reposts**: 0
- **Views**: 78
- **Canonical URL**: https://knowasiak.com/thread/31822

---

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**Author**: Team Ciente (@go_6a15c07edee8b) on Knowasiak

**Site**: Knowasiak — https://knowasiak.com